The concept of the brand NO SHADE INC is to make every women be a better version of themselves by encouraging other women, because what is beauty without good character? 

Based in Miami, FL established in 2016 the brand was founded to combat the trend of "throwing shade" amongst women through a shared love of fly eyewear.

Fast forward, NO SHADE INC has expanded to providing an array of luxury fashion pieces with the same goal of personifying moral excellence.