Our Story

No Shade Inc was established in 2016 by an HBCU graduate with a passion for Social Work, Women's Empowerment and Fly Eyewear. The brand was a response to the division amongst women via the trend of throwing shade or being shady. Our belief is that tearing down one woman doesn't add more value to yourself so we decided to block shade & shine TOGETHER.  

"NO SHADE THROWN AT ME SHALL PROSPER"

No Shade, Just Vibes.